diff --git a/apps/admin-panel/index.html b/apps/admin-panel/index.html
index 5972844..327511b 100644
--- a/apps/admin-panel/index.html
+++ b/apps/admin-panel/index.html
@@ -3,8 +3,8 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <link rel="icon" type="image/png" href="/favicon.png?v=2" />
-    <link rel="shortcut icon" href="/favicon.ico?v=2" />
+    <link rel="icon" type="image/png" href="/favicon.png?v=3" />
+    <link rel="shortcut icon" href="/favicon.ico?v=3" />
     <title>%BRAND_TITLE%</title>
   </head>
   <body>
diff --git a/apps/admin-panel/public/favicon.ico b/apps/admin-panel/public/favicon.ico
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diff --git a/apps/admin-panel/public/favicon.png b/apps/admin-panel/public/favicon.png
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diff --git a/apps/admin-panel/src/assets/images/logo/brand-horizontal.png b/apps/admin-panel/src/assets/images/logo/brand-horizontal.png
deleted file mode 100644
index 0672eda..0000000
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diff --git a/apps/admin-panel/src/assets/images/logo/brand-icon.png b/apps/admin-panel/src/assets/images/logo/brand-icon.png
deleted file mode 100644
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diff --git a/apps/admin-panel/src/assets/images/logo/brand-icon.webp b/apps/admin-panel/src/assets/images/logo/brand-icon.webp
deleted file mode 100644
index 0555a9e..0000000
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diff --git a/apps/admin-panel/src/assets/images/logo/brand-logo.svg b/apps/admin-panel/src/assets/images/logo/brand-logo.svg
new file mode 100644
index 0000000..071d71a
--- /dev/null
+++ b/apps/admin-panel/src/assets/images/logo/brand-logo.svg
@@ -0,0 +1,41 @@
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+      <path d="M288.89 224.792 C288.869 218.264 299.082 218.117 299.1 224.532 C299.118 231.24 288.911 231.194 288.89 224.792 Z M290.524 224.072 C290.364 230.053 297.317 231.17 297.477 224.933 C297.623 219.182 290.672 218.509 290.524 224.072 Z" class="cls-2"/>
+      <path d="M334.127 223.467 L326.769 223.438 C326.799 226.207 328.28 229.214 331.565 228.659 C332.634 228.478 333.58 227.38 334.08 227.337 C333.747 228.979 331.394 229.659 329.963 229.617 C327.252 229.536 325.142 227.409 325.182 224.672 C325.259 219.276 333.612 217.486 334.127 223.467 Z M332.501 222.664 C332.475 222.134 332.485 221.6 332.196 221.133 C331.256 219.613 328.729 220.144 327.684 221.235 C327.21 221.73 327.006 222.298 326.796 222.939 C328.471 222.97 330.97 223.316 332.501 222.664 Z" class="cls-2"/>
+      <path d="M352.071 220.125 L352.091 221.971 C351.988 222.012 351.879 222.046 351.775 222.087 C351.141 221.296 350.92 220.474 349.791 220.256 C348.692 220.043 346.552 220.605 347.179 222.162 C347.859 223.854 351.107 223.549 352.203 225.169 C352.606 225.765 352.65 226.5 352.472 227.182 C351.98 229.062 349.685 229.741 347.967 229.562 C347.155 229.478 346.363 229.201 345.605 228.914 C345.621 228.549 345.604 226.516 345.973 226.431 C346.343 226.346 346.649 227.859 346.854 228.177 C347.717 229.52 350.211 229.474 351.049 228.114 C351.443 227.475 351.403 226.566 350.838 226.039 C349.616 224.898 347.616 224.977 346.444 223.771 C346.035 223.349 345.828 222.772 345.909 222.186 C346.143 220.484 347.881 219.755 349.42 219.783 C350.308 219.798 351.194 220.003 352.071 220.125 Z" class="cls-2"/>
+      <path d="M407.633 223.463 L400.317 223.455 C400.253 226.213 401.811 229.179 405.03 228.659 C406.186 228.472 406.94 227.404 407.547 227.326 C407.314 228.729 405.099 229.552 403.855 229.602 C401.174 229.711 398.954 227.86 398.736 225.151 C398.643 224.004 398.886 222.79 399.573 221.848 C401.101 219.752 405.146 218.687 406.879 221.113 C407.375 221.806 407.487 222.646 407.633 223.463 Z M400.34 222.943 C401.17 222.957 402 222.97 402.83 222.976 C403.601 222.98 404.957 223.203 405.605 222.702 C406.506 222.006 405.591 220.731 404.829 220.417 C402.812 219.586 400.882 221.052 400.34 222.943 Z" class="cls-2"/>
+      <path d="M42.483 239.137 L127.45 239.163 C127.48 239.255 127.504 239.35 127.533 239.441 C125.832 241.014 124.304 242.775 122.611 244.362 C119.343 247.424 115.791 250.19 112.033 252.625 C98.14 261.628 80.553 266.701 64.452 260.874 C58.794 258.827 53.551 255.257 49.666 250.648 C46.907 247.374 43.923 243.193 42.483 239.137 Z" class="cls-2"/>
+      <path d="M229.787 239.149 C226.535 243.553 223.086 247.802 219.583 252.008 C213.942 258.78 208.037 265.372 201.637 271.439 C197.711 275.161 193.536 278.59 189.389 282.058 C187.988 280.352 186.392 278.839 184.854 277.258 C187.959 274.826 190.777 272.015 193.571 269.238 C199.335 263.507 204.719 257.428 209.912 251.18 C212.101 248.547 214.232 245.8 216.182 242.984 C216.593 242.391 218.444 239.457 218.852 239.236 C219.314 238.985 221.318 239.142 221.945 239.142 C224.559 239.143 227.174 239.125 229.787 239.149 Z" class="cls-2"/>
+    </g>
+  </g>
+</svg>
diff --git a/apps/admin-panel/src/assets/images/logo/favicon.ico b/apps/admin-panel/src/assets/images/logo/favicon.ico
deleted file mode 100644
index f3c5b45..0000000
Binary files a/apps/admin-panel/src/assets/images/logo/favicon.ico and /dev/null differ
diff --git a/apps/admin-panel/src/layouts/components/VerticalNavMenu.vue b/apps/admin-panel/src/layouts/components/VerticalNavMenu.vue
index 4c54541..d6a52ad 100644
--- a/apps/admin-panel/src/layouts/components/VerticalNavMenu.vue
+++ b/apps/admin-panel/src/layouts/components/VerticalNavMenu.vue
@@ -19,7 +19,7 @@
   >
     <div class="nav-header" :class="{ 'is-collapsed': collapsed }">
       <span class="nav-logo">
-        <img src="../../assets/images/logo/brand-icon.png" alt="" />
+        <img src="../../assets/images/logo/brand-logo.svg" alt="" />
       </span>
       <span v-if="!collapsed" class="nav-brand">
         <span class="nav-title">{{ title }}</span>
@@ -207,8 +207,9 @@ function onClick({ key }: { key: string | number }) {
   padding: 0;
 }
 .nav-logo {
-  width: 38px;
-  height: 38px;
+  /* wide: the mark is about 1.45:1 */
+  width: 54px;
+  height: 40px;
   flex-shrink: 0;
   display: grid;
   place-items: center;
@@ -218,7 +219,7 @@ function onClick({ key }: { key: string | number }) {
   box-shadow: 0 4px 12px -6px rgba(28, 45, 86, 0.35);
 }
 .nav-logo img {
-  width: 64%;
+  width: 86%;
 }
 .nav-brand {
   display: flex;
diff --git a/apps/admin-panel/src/views/auth/Login.vue b/apps/admin-panel/src/views/auth/Login.vue
index 237e142..b119976 100644
--- a/apps/admin-panel/src/views/auth/Login.vue
+++ b/apps/admin-panel/src/views/auth/Login.vue
@@ -20,7 +20,7 @@
       <section class="hero" aria-hidden="true">
         <div class="brand-row">
           <div class="logo-chip">
-            <img src="../../assets/images/logo/brand-icon.png" alt="" />
+            <img src="../../assets/images/logo/brand-logo.svg" alt="" />
           </div>
           <span class="brand-name">{{ brand.nameEn }}</span>
         </div>
@@ -83,7 +83,7 @@
         <div class="glass-card">
           <div class="card-head">
             <div class="logo-chip logo-chip--sm">
-              <img src="../../assets/images/logo/brand-icon.png" :alt="brand.nameEn" />
+              <img src="../../assets/images/logo/brand-logo.svg" :alt="brand.nameEn" />
             </div>
             <span class="eyebrow"><span class="dot"></span>پنل مدیریت</span>
           </div>
@@ -347,7 +347,8 @@ async function loginJWT() {
   gap: 12px;
 }
 .logo-chip {
-  width: 52px;
+  /* wide: the mark is about 1.45:1 */
+  width: 72px;
   height: 52px;
   display: grid;
   place-items: center;
@@ -358,7 +359,7 @@ async function loginJWT() {
     0 10px 30px -8px rgba(242, 201, 92, 0.45);
 }
 .logo-chip img {
-  width: 64%;
+  width: 82%;
 }
 .brand-name {
   font-size: 16px;
@@ -492,7 +493,7 @@ async function loginJWT() {
   justify-content: space-between;
 }
 .logo-chip--sm {
-  width: 44px;
+  width: 60px;
   height: 44px;
   border-radius: 14px;
 }
diff --git a/apps/admin-panel/src/views/branch/login.vue b/apps/admin-panel/src/views/branch/login.vue
index 62a8000..89fe52b 100644
--- a/apps/admin-panel/src/views/branch/login.vue
+++ b/apps/admin-panel/src/views/branch/login.vue
@@ -9,7 +9,7 @@
   <div class="flex gap-6 w-full justify-center h-screen branch-login-page">
     <div class="flex flex-col h-screen items-center justify-center">
       <img
-        src="../../assets/images/logo/brand-icon.png"
+        src="../../assets/images/logo/brand-logo.svg"
         width="150"
         alt="login"
         class="mx-auto mb-5"
diff --git a/apps/admin-panel/src/views/customer/Comments/Comments.vue b/apps/admin-panel/src/views/customer/Comments/Comments.vue
index 94fc6fa..32e866b 100644
--- a/apps/admin-panel/src/views/customer/Comments/Comments.vue
+++ b/apps/admin-panel/src/views/customer/Comments/Comments.vue
@@ -121,7 +121,7 @@
 
               <ul>
                 <li class="comment-item">
-                  <img src="../../../assets/images/logo/brand-icon.png" alt="comment author" class="img border" />
+                  <img src="../../../assets/images/logo/brand-logo.svg" alt="comment author" class="img border" />
                   <div class="comment-body">
                     <h5>ادمین</h5>
                     <span v-if="tempRow.reply && tempRow.reply[0]" class="time">
@@ -271,6 +271,12 @@ async function submitChanges(row: Record<string, any>) {
   border: 1px solid grey;
   border-radius: 50%;
 }
+img.img {
+  object-fit: contain;
+  padding: 10px;
+  box-sizing: border-box;
+  background: #fff;
+}
 
 @media (max-width: 575px) {
   .comment-item {
diff --git a/apps/admin-panel/src/views/manage/Const.vue b/apps/admin-panel/src/views/manage/Const.vue
index eb2c659..345da79 100644
--- a/apps/admin-panel/src/views/manage/Const.vue
+++ b/apps/admin-panel/src/views/manage/Const.vue
@@ -142,6 +142,12 @@
                 un-checked-children="غیرفعال"
               />
             </a-form-item>
+            <a-form-item label="نمایش به">
+              <a-radio-group v-model:value="customButton.audience">
+                <a-radio value="all">همه (قبل و بعد از ورود)</a-radio>
+                <a-radio value="loggedIn">فقط بعد از ورود</a-radio>
+              </a-radio-group>
+            </a-form-item>
             <a-form-item label="عنوان دکمه">
               <a-input
                 v-model:value="customButton.title"
@@ -248,7 +254,12 @@ const tagsInputValue = ref('');
 const sliders = ref<{ image: string; link: string }[]>([]);
 
 // ── custom button (Setting key: custom_button)
-const customButton = ref({ enabled: false, title: '', link: '' });
+const customButton = ref<{ enabled: boolean; title: string; link: string; audience: 'all' | 'loggedIn' }>({
+  enabled: false,
+  title: '',
+  link: '',
+  audience: 'all',
+});
 
 // ── collections
 const collections = ref<{ id: string; title: string }[]>([]);
@@ -360,6 +371,7 @@ async function saveCustomButton() {
         enabled: customButton.value.enabled,
         title,
         link,
+        audience: customButton.value.audience,
       },
     });
     message.success('دکمه سفارشی ذخیره شد');
@@ -428,6 +440,7 @@ onMounted(async () => {
         enabled: Boolean(btn.data.enabled),
         title: String(btn.data.title ?? ''),
         link: String(btn.data.link ?? ''),
+        audience: btn.data.audience === 'loggedIn' ? 'loggedIn' : 'all',
       };
     }
   } catch (e) {
diff --git a/apps/api/src/modules/admin-misc/public-slider.controller.ts b/apps/api/src/modules/admin-misc/public-slider.controller.ts
index a336b70..a28aa7b 100644
--- a/apps/api/src/modules/admin-misc/public-slider.controller.ts
+++ b/apps/api/src/modules/admin-misc/public-slider.controller.ts
@@ -24,18 +24,23 @@ export class PublicSliderController {
     return Array.isArray(value) ? value : [];
   }
 
-  /** Custom button on the profile dashboard (ثابت‌ها → دکمه سفارشی). */
+  /**
+   * Custom button on the profile dashboard (ثابت‌ها → دکمه سفارشی).
+   * `audience`: 'all' = signed out too, 'loggedIn' = only after login. Rows
+   * saved before the field existed were shown to everyone, so they read 'all'.
+   */
   @Get('custom-button')
   async getCustomButton() {
     const value = await this.misc.getConst('custom_button');
     if (!value || typeof value !== 'object' || Array.isArray(value)) {
-      return { enabled: false, title: '', link: '' };
+      return { enabled: false, title: '', link: '', audience: 'all' };
     }
     const row = value as Record<string, unknown>;
     return {
       enabled: Boolean(row.enabled),
       title: String(row.title ?? ''),
       link: String(row.link ?? ''),
+      audience: row.audience === 'loggedIn' ? 'loggedIn' : 'all',
     };
   }
 }
diff --git a/apps/user-app-v2/index.html b/apps/user-app-v2/index.html
index aa9b279..f19669a 100644
--- a/apps/user-app-v2/index.html
+++ b/apps/user-app-v2/index.html
@@ -1,7 +1,7 @@
 <!doctype html>
 <html lang="en">
   <head>
-    <link rel="icon" href="/favicon.ico" />
+    <link rel="icon" href="/favicon.ico?v=3" />
     <meta charset="UTF-8" />
     <meta name="apple-mobile-web-app-capable" content="yes" />
     <meta name="apple-mobile-web-app-status-bar-style" content="black-translucent" />
diff --git a/apps/user-app-v2/public/favicon.ico b/apps/user-app-v2/public/favicon.ico
index f3c5b45..a380072 100644
Binary files a/apps/user-app-v2/public/favicon.ico and b/apps/user-app-v2/public/favicon.ico differ
diff --git a/apps/user-app-v2/public/icon-192.png b/apps/user-app-v2/public/icon-192.png
index 605efc8..5f7cd55 100644
Binary files a/apps/user-app-v2/public/icon-192.png and b/apps/user-app-v2/public/icon-192.png differ
diff --git a/apps/user-app-v2/public/icon-512.png b/apps/user-app-v2/public/icon-512.png
index 8a6264f..3dfab07 100644
Binary files a/apps/user-app-v2/public/icon-512.png and b/apps/user-app-v2/public/icon-512.png differ
diff --git a/apps/user-app-v2/public/img/brand-logo-card.svg b/apps/user-app-v2/public/img/brand-logo-card.svg
new file mode 100644
index 0000000..445c6ca
--- /dev/null
+++ b/apps/user-app-v2/public/img/brand-logo-card.svg
@@ -0,0 +1,44 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 415.333 290">
+  <defs>
+    <style>
+      .cls-1{fill:#ffffff}
+      .cls-2{fill:#000000}
+    </style>
+  </defs>
+  <g id="Layer_1" data-name="Layer 1">
+    <g>
+      <path d="M51.667 0 L363.667 0 C392.201 0 415.333 23.132 415.333 51.667 L415.333 238.333 C415.333 266.868 392.201 290 363.667 290 L51.667 290 C23.132 290 0 266.868 0 238.333 L0 51.667 C0 23.132 23.132 0 51.667 0 Z" class="cls-1"/>
+      <g>
+        <path d="M106.63 22.017 C106.585 22.986 107.725 23.69 108.378 24.245 C110.253 25.84 112.049 27.523 113.884 29.162 C115.869 30.935 117.803 32.763 119.81 34.51 C120.42 35.041 121.547 36.28 122.346 36.362 C123.365 36.467 126.262 34.327 127.164 33.672 C130.637 31.151 137.863 24.623 138.07 20.134 C138.323 14.655 132.287 9.743 128.195 6.905 C127.171 6.195 124.368 4.232 123.178 4.35 C121.818 4.486 119.99 6.476 119.025 7.405 C115.755 10.55 112.843 13.993 109.884 17.421 C109.027 18.413 106.688 20.756 106.63 22.017 Z M202.947 50.534 C201.215 53.965 199.754 57.524 198.226 61.047 C194.706 69.165 191.426 77.519 189.694 86.225 C188.296 93.246 187.915 100.381 187.69 107.519 C187.499 113.576 187.289 119.633 187.081 125.689 C186.374 146.274 185.668 166.847 183.021 187.295 L187.042 187.851 C188.278 184.77 189.554 181.709 190.689 178.588 C194.181 168.994 196.815 159.115 198.223 148.996 C199.318 141.124 199.764 133.14 200.256 125.212 C201.162 110.606 201.836 95.979 203.032 81.394 C203.52 75.439 203.787 69.451 204.596 63.527 C205.134 59.594 205.925 55.725 206.851 51.867 Z M128.24 90.652 C130.615 94.575 132.986 98.104 133.928 102.691 C134.952 107.671 135.027 113.087 134.117 118.087 C133.097 123.689 131.029 129.07 129.208 134.446 C128.053 137.858 127.042 141.309 125.965 144.745 C125.044 147.684 124.056 150.602 123.231 153.57 C121.748 158.902 119.942 164.555 120.318 170.156 C120.694 175.748 123.263 180.299 127.887 183.469 C130.139 185.013 132.629 186.241 135.111 187.365 C141.601 190.305 149.124 193.104 146.686 201.869 C146.232 203.501 145.518 205.076 144.683 206.546 C143.276 209.023 141.73 211.351 139.94 213.568 L150.565 213.57 C154.846 203.642 158.497 192.689 159.589 181.892 C160.053 177.308 160.398 171.913 157.616 167.93 C154.315 163.204 145.928 160.681 140.904 157.903 C139.091 156.901 137.241 155.726 136 154.027 C134.633 152.154 134.157 149.91 134.173 147.63 C134.196 144.256 134.9 140.833 135.636 137.553 C136.543 133.509 137.597 129.514 139.035 125.621 C140.414 121.89 142.135 118.286 143.611 114.593 C147.426 105.048 150.478 94.953 149.386 84.571 C148.728 78.325 146.764 72.137 143.368 66.842 C142.211 65.037 141.014 63.375 139.112 62.309 C137.298 64.975 136.442 68.272 135.362 71.285 C133.876 75.426 132.439 79.584 130.933 83.718 C130.084 86.049 129.306 88.408 128.24 90.652 Z M71.425 140.049 C69.228 142.781 67.356 145.746 65.527 148.732 C63.949 151.31 62.382 153.883 60.886 156.51 C55.217 166.468 50.767 177.113 47.456 188.077 C44.948 196.378 42.829 204.893 42.303 213.584 C47.436 213.529 52.578 213.679 57.709 213.476 C56.688 209.176 55.876 204.809 55.798 200.375 C55.721 195.957 56.273 191.597 57.102 187.267 C58.083 182.147 59.462 177.02 61.262 172.125 C63.411 166.285 66.209 160.637 69.096 155.133 C71.31 150.912 73.566 146.719 76 142.621 Z M48.629 233.343 L48.713 233.75 C49.349 233.767 49.986 233.688 50.623 233.689 C51.364 233.69 52.101 233.769 52.841 233.781 L52.867 233.361 C52.494 233.334 52.113 233.363 51.808 233.101 C51.303 232.666 51.523 230.516 51.526 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diff --git a/apps/user-app-v2/public/img/brand-logo.svg b/apps/user-app-v2/public/img/brand-logo.svg
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+</svg>
diff --git a/apps/user-app-v2/public/img/brand-logo.webp b/apps/user-app-v2/public/img/brand-logo.webp
index 0555a9e..0cf253a 100644
Binary files a/apps/user-app-v2/public/img/brand-logo.webp and b/apps/user-app-v2/public/img/brand-logo.webp differ
diff --git a/apps/user-app-v2/src/api/client.ts b/apps/user-app-v2/src/api/client.ts
index 9660a6c..ac7813f 100644
--- a/apps/user-app-v2/src/api/client.ts
+++ b/apps/user-app-v2/src/api/client.ts
@@ -332,6 +332,8 @@ export interface CustomButton {
   enabled: boolean;
   title: string;
   link: string;
+  /** 'all' = also before login; 'loggedIn' = only signed-in customers. Absent on older APIs = 'all'. */
+  audience?: 'all' | 'loggedIn';
 }
 
 /** One admin-uploaded home banner slide — raw shape as saved by the admin
diff --git a/apps/user-app-v2/src/assets/img/brand-logo.png b/apps/user-app-v2/src/assets/img/brand-logo.png
deleted file mode 100644
index 0672eda..0000000
Binary files a/apps/user-app-v2/src/assets/img/brand-logo.png and /dev/null differ
diff --git a/apps/user-app-v2/src/assets/img/brand-logo.svg b/apps/user-app-v2/src/assets/img/brand-logo.svg
new file mode 100644
index 0000000..071d71a
--- /dev/null
+++ b/apps/user-app-v2/src/assets/img/brand-logo.svg
@@ -0,0 +1,41 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 409.202 282.058">
+  <defs>
+    <style>
+      .cls-1{fill:#ffffff}
+      .cls-2{fill:#000000}
+    </style>
+  </defs>
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diff --git a/apps/user-app-v2/src/assets/styles/style.less b/apps/user-app-v2/src/assets/styles/style.less
index 83a7de9..c389a39 100644
--- a/apps/user-app-v2/src/assets/styles/style.less
+++ b/apps/user-app-v2/src/assets/styles/style.less
@@ -732,6 +732,11 @@ html.theme-dark body {
   color: @ink;
 }
 
+// The brand mark is black line art; on the dark canvas it is drawn light.
+html.theme-dark .brand-mark {
+  filter: invert(1);
+}
+
 html.theme-dark {
   .ant-input,
   .ant-input-affix-wrapper,
diff --git a/apps/user-app-v2/src/components/Spinner.vue b/apps/user-app-v2/src/components/Spinner.vue
index 765576b..afff3d5 100644
--- a/apps/user-app-v2/src/components/Spinner.vue
+++ b/apps/user-app-v2/src/components/Spinner.vue
@@ -2,7 +2,7 @@
 <template>
   <Spin :spinning="spinning" :tip="tip" :size="(size as 'small' | 'default' | 'large')" :delay="delay" :class="fixed ? '!max-h-screen !fixed' : ''">
     <template #indicator>
-      <img v-if="!indicator" src="/img/brand-logo.png" :alt="brand.nameEn" class="spinner-brand" width="48" height="48" />
+      <img v-if="!indicator" src="/img/brand-logo.svg" :alt="brand.nameEn" class="spinner-brand brand-mark" width="48" height="48" />
       <!-- keep-motion: a working spinner, exempt from reduced motion. -->
       <div class="loading keep-motion" v-else>
         <div class="effect-1 effects"></div>
diff --git a/apps/user-app-v2/src/components/ui/RefreshOverlay.vue b/apps/user-app-v2/src/components/ui/RefreshOverlay.vue
index 4bd2f3e..e9fc50c 100644
--- a/apps/user-app-v2/src/components/ui/RefreshOverlay.vue
+++ b/apps/user-app-v2/src/components/ui/RefreshOverlay.vue
@@ -22,10 +22,10 @@
       >
         <img
           class="rfx__logo"
-          src="/img/brand-logo.png"
+          src="/img/brand-logo-card.svg"
           :alt="brand.name"
-          width="140"
-          height="140"
+          width="168"
+          height="117"
         />
         <div class="rfx__spin" aria-hidden="true">
           <Loading type="spinner" size="28px" color="#fff" />
@@ -88,8 +88,8 @@ const blocking = computed(() => props.intensity >= 0.99)
 }
 
 .rfx__logo {
-  width: 140px;
-  height: 140px;
+  width: 168px;
+  height: 117px;
   object-fit: contain;
   filter: drop-shadow(0 22px 44px rgba(0, 0, 0, 0.5))
     drop-shadow(0 0 36px rgba(124, 0, 53, 0.4));
diff --git a/apps/user-app-v2/src/stores/configStore.ts b/apps/user-app-v2/src/stores/configStore.ts
index 3f92f2c..c286fb8 100644
--- a/apps/user-app-v2/src/stores/configStore.ts
+++ b/apps/user-app-v2/src/stores/configStore.ts
@@ -25,7 +25,7 @@ import { defineStore } from 'pinia'
 import { api } from '../api/client'
 import shippingArt from '../assets/img/shipping-and-delivery.png'
 import competitionArt from '../assets/img/sports-and-competition.png'
-import brandArt from '../assets/img/brand-logo.png'
+import brandArt from '../assets/img/brand-logo.svg'
 import { brand } from '../brand'
 
 export interface Slide {
diff --git a/apps/user-app-v2/src/views/HomeView.vue b/apps/user-app-v2/src/views/HomeView.vue
index 261b938..03f1bdb 100644
--- a/apps/user-app-v2/src/views/HomeView.vue
+++ b/apps/user-app-v2/src/views/HomeView.vue
@@ -22,7 +22,7 @@
   <div class="home">
     <header class="home__bar">
       <div class="home__barInner">
-        <img src="/img/brand-logo.png" :alt="brand.name" class="home__logo" />
+        <img src="/img/brand-logo.svg" :alt="brand.name" class="home__logo brand-mark" />
         <RateStrip :quote="goldPrice" compact class="home__rate" />
       </div>
     </header>
diff --git a/apps/user-app-v2/src/views/user/DashboardView.vue b/apps/user-app-v2/src/views/user/DashboardView.vue
index d47041b..3440368 100644
--- a/apps/user-app-v2/src/views/user/DashboardView.vue
+++ b/apps/user-app-v2/src/views/user/DashboardView.vue
@@ -116,7 +116,7 @@
 
       <!-- Signed out: same card shell as the logged-in hero; logo + CTA only. -->
       <section v-else class="dash__hero dash__invite dash__reveal" :style="revealDelay(0)">
-        <img class="dash__inviteLogo" src="/img/brand-logo.png" :alt="brand.name" />
+        <img class="dash__inviteLogo" src="/img/brand-logo.svg" :alt="brand.name" />
         <button type="button" class="dash__inviteCta" @click="router.push({ name: 'login' })">
           ورود / ثبت‌نام
         </button>
@@ -141,25 +141,6 @@
         </span>
       </button>
 
-      <button
-        v-if="session.isLoggedIn && surveyMajorityHits.length"
-        type="button"
-        class="dash__banner dash__banner--survey dash__reveal"
-        :style="revealDelay(1)"
-        @click="goToDetails(8)"
-      >
-        <span class="dash__bannerIcon" aria-hidden="true">
-          <Icon icon="vuesax-linear:like-1" size="18" />
-        </span>
-        <span class="dash__bannerText">
-          <b>{{ surveyMajorityHits.length }} طرح به حد اکثریت رسید</b>
-          <small>{{ surveyMajorityHits[0]?.title || 'بدون عنوان' }}{{ surveyMajorityHits.length > 1 ? ' و …' : '' }}</small>
-        </span>
-        <span class="dash__bannerChevron" aria-hidden="true">
-          <Icon icon="vuesax-linear:arrow-left-1" size="16" />
-        </span>
-      </button>
-
       <!-- Settings-style rows: every destination the hero no longer carries
            as its own quick-action row. -->
       <section class="dash__rows dash__reveal" :style="revealDelay(1)">
@@ -216,6 +197,7 @@
           mcode, so every signed-in customer sees it and the server scopes it
           to their token.
         -->
+        <!-- «سفارش ساخت» hidden for now.
         <button type="button" class="dash__row" @click="goToDetails(7)">
           <span class="dash__rowIcon" aria-hidden="true">
             <Icon icon="vuesax-linear:3d-cube-scan" size="18" />
@@ -227,6 +209,7 @@
             <Icon icon="vuesax-linear:arrow-left-1" size="16" />
           </span>
         </button>
+        -->
 
         <button type="button" class="dash__row" @click="goToDetails(8)">
           <span class="dash__rowIcon" aria-hidden="true">
@@ -354,7 +337,7 @@ import RateStrip from '../../components/home/RateStrip.vue'
 import IslandSheet from '../../components/ui/IslandSheet.vue'
 import { price } from '../../utils/filters'
 import { useSessionStore } from '../../stores/session'
-import { api, type CustomButton, type CustomerDetail, type GoldPriceQuote, type ProductSurveyRow } from '../../api/client'
+import { api, type CustomButton, type CustomerDetail, type GoldPriceQuote } from '../../api/client'
 import { useCachedReads } from '../../api/cachedReads'
 import { KEYS } from '../../stores/queryCache'
 
@@ -365,12 +348,12 @@ const reads = useCachedReads()
 const customer = ref<CustomerDetail | null>(reads.peek<CustomerDetail>(KEYS.profile) ?? null)
 const goldPrice = ref<GoldPriceQuote | null>(reads.peek<GoldPriceQuote>(KEYS.goldPrice) ?? null)
 const customButton = ref<CustomButton | null>(reads.peek<CustomButton>(KEYS.customButton) ?? null)
-const surveyMajorityHits = ref<ProductSurveyRow[]>([])
 const refreshing = ref(false)
 const profileError = ref(false)
 
 const showCustomButton = computed(() => {
   const btn = customButton.value
+  if (btn?.audience === 'loggedIn' && !session.isLoggedIn) return false
   return Boolean(btn?.enabled && btn.title.trim() && btn.link.trim())
 })
 
@@ -481,17 +464,6 @@ async function loadDashboard() {
   }
   goldPrice.value = price.status === 'fulfilled' ? price.value : null
   if (btn.status === 'fulfilled') customButton.value = btn.value
-
-  if (session.isLoggedIn) {
-    try {
-      const surveys = await api.listOpenProductSurveys()
-      surveyMajorityHits.value = surveys.majorityHits ?? surveys.rows.filter((r) => r.reachedMajority)
-    } catch {
-      surveyMajorityHits.value = []
-    }
-  } else {
-    surveyMajorityHits.value = []
-  }
 }
 
 async function onRefresh() {
@@ -984,11 +956,6 @@ onMounted(async () => {
   overflow: hidden;
   text-overflow: ellipsis;
 }
-.dash__banner--survey {
-  background: linear-gradient(115deg, @green 0%, #1f7a4d 100%);
-  box-shadow: 0 10px 24px -16px alpha(@green, 70%);
-}
-
 .dash__bannerChevron {
   flex: 0 0 auto;
   width: 28px;
diff --git a/apps/user-app-v2/src/views/user/LoginView.vue b/apps/user-app-v2/src/views/user/LoginView.vue
index 4f1f5aa..0b6651e 100644
--- a/apps/user-app-v2/src/views/user/LoginView.vue
+++ b/apps/user-app-v2/src/views/user/LoginView.vue
@@ -23,7 +23,7 @@
 
     <container class="auth__body">
       <section class="auth__intro">
-        <img class="auth__logo" src="/img/brand-logo.png" :alt="brand.name" />
+        <img class="auth__logo brand-mark" src="/img/brand-logo.svg" :alt="brand.name" />
         <h2 class="auth__title">ورود به {{ brand.name }}</h2>
         <p class="auth__sub">
           {{ body.step === 1 ? 'شماره موبایل خود را وارد کنید' : 'رمز یکبارمصرف را وارد کنید' }}
diff --git a/docs/BRANDING.md b/docs/BRANDING.md
index 7f140be..81c3266 100644
--- a/docs/BRANDING.md
+++ b/docs/BRANDING.md
@@ -9,19 +9,27 @@
 | نام فارسی، نام لاتین، عنوان تب مرورگر، آدرس سایت | [`brand.ts`](../brand.ts) در ریشهٔ پروژه | پنل ادمین، اپ مشتری و اپ مشتری v2 همه از همین یک فایل می‌خوانند: عنوان صفحه، نام نصب PWA، عنوان صفحهٔ ورود، پیام خوش‌آمد، متن‌های راهنما، لینک محصول. |
 | نام برند در **همهٔ پیامک‌ها** | متغیر محیطی `BRAND_NAME` روی سرور API | خالی باشد = «تهران تاج» (پیش‌فرض در [`apps/api/src/common/brand.ts`](../apps/api/src/common/brand.ts)). بعد از تغییر فقط API را ری‌استارت کنید. |
 | لینک سایت در پیامک خوش‌آمد | متغیر محیطی `BRAND_SITE_URL` روی سرور API | پیش‌فرض فعلاً `https://bnk.montzar.ir` است (دامنهٔ زنده). |
-| لوگو | فایل‌های تصویر با نام ثابت `brand-*` (پایین) | نام فایل‌ها عمومی است؛ فقط خود تصویر را با همان نام جایگزین کنید. |
+| لوگو | دو فایل SVG در ریشهٔ پروژه (پایین) | فقط همین دو فایل را عوض کنید و اسکریپت ساخت را اجرا کنید؛ بقیه از روی آن‌ها ساخته می‌شوند. |
 
 ### فایل‌های لوگو
 
-- `apps/user-app-v2/public/img/brand-logo.png` و `.webp`
-- `apps/user-app-v2/src/assets/img/brand-logo.png`
-- `apps/admin-panel/src/assets/images/logo/brand-icon.png` و `.webp`، `brand-horizontal.png`
-- آیکون‌های PWA و favicon: `apps/*/public/icon-192.png`، `icon-512.png`، `favicon.*`
-- اسکریپت ساخت همهٔ این‌ها از یک تصویر: [`scripts/generate-brand-icons.py`](../scripts/generate-brand-icons.py) (مسیر تصویر ورودی را در خط اول آن عوض کنید)
+منبع (ریشهٔ پروژه):
+
+- `logo.svg` — نقش مشکی روی زمینهٔ شفاف؛ در صفحه‌ها، favicon و آیکون PWA
+- `logo_bk.svg` — همان نقش روی کارت سفید؛ برای زمینه‌های تیره (پردهٔ تازه‌سازی اپ)
+
+ساخت همهٔ خروجی‌ها: `node scripts/generate-brand-icons.cjs` ([`scripts/generate-brand-icons.cjs`](../scripts/generate-brand-icons.cjs)). خروجی‌ها:
+
+- `apps/user-app-v2/public/img/brand-logo.svg`، `brand-logo-card.svg`، و نسخهٔ `brand-logo.png`/`.webp` برای لینک‌های مستقیم قدیمی
+- `apps/user-app-v2/src/assets/img/brand-logo.svg`
+- `apps/admin-panel/src/assets/images/logo/brand-logo.svg`
+- آیکون‌های PWA و favicon: `apps/user-app-v2/public/icon-192.png`، `icon-512.png`، `apps/*/public/favicon.*`
+
+نقش مشکی است؛ در حالت تیرهٔ اپ مشتری، کلاس `brand-mark` آن را روشن نشان می‌دهد (`style.less`).
 
 ### بعد از تغییر
 
-1. `dist` هر سه فرانت و `apps/api/release` را دوباره بسازید (طبق روال انتشار).
+1. `dist` هر دو فرانت و `apps/api/release` را دوباره بسازید (طبق روال انتشار).
 2. اگر در دیتابیس فعلی برندی به نام قدیمی در «برندهای محصول» هست، از پنل ادمین ویرایشش کنید (seed فقط دیتابیس خالی را پر می‌کند).
 
 ## ۲. عمداً عوض نشده‌اند (نام داخلی، دیده نمی‌شوند)
diff --git a/logo.svg b/logo.svg
new file mode 100644
index 0000000..2057740
--- /dev/null
+++ b/logo.svg
@@ -0,0 +1,42 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 409.202 282.058">
+  <defs>
+    <style>
+      .cls-1{fill:#ffffff}
+      .cls-2{fill:#000000}
+    </style>
+  </defs>
+  <title>Asset 1</title>
+  <g id="Layer_1" data-name="Layer 1">
+    <g>
+      <path d="M103.177 17.672 C103.132 18.64 104.272 19.344 104.925 19.9 C106.8 21.494 108.596 23.178 110.431 24.817 C112.416 26.59 114.35 28.418 116.357 30.165 C116.967 30.696 118.094 31.935 118.893 32.017 C119.912 32.122 122.809 29.982 123.711 29.327 C127.184 26.805 134.41 20.278 134.617 15.789 C134.87 10.31 128.834 5.398 124.742 2.56 C123.718 1.85 120.915 -0.114 119.725 0.005 C118.364 0.141 116.536 2.131 115.571 3.059 C112.302 6.205 109.39 9.648 106.431 13.075 C105.574 14.068 103.235 16.411 103.177 17.672 Z M199.494 46.189 C197.762 49.62 196.301 53.178 194.773 56.702 C191.253 64.82 187.973 73.174 186.241 81.88 C184.843 88.901 184.461 96.036 184.236 103.174 C184.045 109.23 183.836 115.288 183.628 121.343 C182.921 141.929 182.215 162.502 179.568 182.95 L183.589 183.506 C184.825 180.425 186.101 177.363 187.236 174.243 C190.728 164.649 193.362 154.77 194.77 144.651 C195.864 136.779 196.311 128.794 196.802 120.867 C197.709 106.261 198.383 91.634 199.578 77.048 C200.067 71.094 200.333 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index 0000000..31ce1a2
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+        <path d="M45.936 243.482 L130.903 243.509 C130.933 243.6 130.958 243.695 130.986 243.787 C129.285 245.359 127.757 247.12 126.064 248.707 C122.797 251.769 119.244 254.535 115.486 256.97 C101.593 265.973 84.006 271.046 67.905 265.22 C62.247 263.172 57.004 259.603 53.119 254.994 C50.36 251.72 47.376 247.538 45.936 243.482 Z" class="cls-2"/>
+        <path d="M233.241 243.495 C229.988 247.898 226.539 252.147 223.036 256.353 C217.395 263.125 211.49 269.717 205.09 275.785 C201.165 279.507 196.989 282.935 192.842 286.403 C191.441 284.697 189.845 283.184 188.308 281.603 C191.412 279.171 194.23 276.36 197.024 273.583 C202.788 267.852 208.172 261.773 213.365 255.526 C215.554 252.892 217.685 250.145 219.635 247.329 C220.046 246.736 221.897 243.802 222.305 243.581 C222.767 243.33 224.771 243.487 225.398 243.488 C228.012 243.488 230.627 243.47 233.241 243.495 Z" class="cls-2"/>
+      </g>
+    </g>
+  </g>
+</svg>
diff --git a/scripts/generate-brand-icons.cjs b/scripts/generate-brand-icons.cjs
new file mode 100644
index 0000000..6e6648c
--- /dev/null
+++ b/scripts/generate-brand-icons.cjs
@@ -0,0 +1,95 @@
+// Builds every brand image of the two frontends from the two source SVGs in
+// the repo root (see docs/BRANDING.md):
+//   logo.svg     black mark on transparent — pages, favicons, PWA icons
+//   logo_bk.svg  the same mark on a white rounded card — dark backdrops
+//
+//   node scripts/generate-brand-icons.cjs
+//
+// sharp is resolved from apps/api, which already depends on it.
+const { createRequire } = require('node:module');
+const { readFileSync, writeFileSync } = require('node:fs');
+const { join } = require('node:path');
+
+const root = join(__dirname, '..');
+const sharp = createRequire(join(root, 'apps/api/package.json'))('sharp');
+
+const userApp = join(root, 'apps/user-app-v2');
+const admin = join(root, 'apps/admin-panel');
+
+// Illustrator's "<title>Asset 1</title>" is noise in an <img>.
+const clean = (file) => readFileSync(join(root, file), 'utf8').replace(/\s*<title>[^<]*<\/title>/, '');
+const logo = clean('logo.svg');
+const card = clean('logo_bk.svg');
+
+/** The mark rendered `width` px wide, transparent. */
+const mark = (width) => sharp(Buffer.from(logo), { density: 600 }).resize({ width }).png().toBuffer();
+
+/**
+ * Square icon: the mark centred on white. `fill` is the mark's width as a
+ * share of the side; `radius` rounds the white square (0 = full bleed, as the
+ * OS masks PWA icons itself).
+ */
+async function icon(size, { fill, radius }) {
+  const r = Math.round(size * radius);
+  const plate = Buffer.from(
+    `<svg xmlns="http://www.w3.org/2000/svg" width="${size}" height="${size}">` +
+      `<rect width="${size}" height="${size}" rx="${r}" ry="${r}" fill="#fff"/></svg>`,
+  );
+  return sharp(plate)
+    .composite([{ input: await mark(Math.round(size * fill)), gravity: 'center' }])
+    .png()
+    .toBuffer();
+}
+
+/** .ico holding PNG entries (supported by every current browser). */
+function ico(pngs) {
+  const header = Buffer.alloc(6);
+  header.writeUInt16LE(1, 2);
+  header.writeUInt16LE(pngs.length, 4);
+  const entries = [];
+  let offset = 6 + 16 * pngs.length;
+  for (const { size, data } of pngs) {
+    const e = Buffer.alloc(16);
+    e.writeUInt8(size >= 256 ? 0 : size, 0);
+    e.writeUInt8(size >= 256 ? 0 : size, 1);
+    e.writeUInt16LE(1, 4);
+    e.writeUInt16LE(32, 6);
+    e.writeUInt32LE(data.length, 8);
+    e.writeUInt32LE(offset, 12);
+    offset += data.length;
+    entries.push(e);
+  }
+  return Buffer.concat([header, ...entries, ...pngs.map((p) => p.data)]);
+}
+
+function write(path, data) {
+  writeFileSync(path, data);
+  console.log('wrote', path.slice(root.length + 1));
+}
+
+(async () => {
+  write(join(userApp, 'public/img/brand-logo.svg'), logo);
+  write(join(userApp, 'public/img/brand-logo-card.svg'), card);
+  write(join(userApp, 'src/assets/img/brand-logo.svg'), logo);
+  write(join(admin, 'src/assets/images/logo/brand-logo.svg'), logo);
+
+  // Raster copies at the old public URLs, for anything linking them directly.
+  const big = await mark(1024);
+  write(join(userApp, 'public/img/brand-logo.png'), big);
+  write(join(userApp, 'public/img/brand-logo.webp'), await sharp(big).webp({ quality: 90 }).toBuffer());
+
+  // PWA: one file serves "any" and "maskable", so the mark stays inside the
+  // maskable safe circle (80% of the side): a 1.45:1 mark at 64% width does.
+  write(join(userApp, 'public/icon-192.png'), await icon(192, { fill: 0.64, radius: 0 }));
+  write(join(userApp, 'public/icon-512.png'), await icon(512, { fill: 0.64, radius: 0 }));
+
+  // Tab icons: white rounded chip, so the black mark shows on dark tab strips too.
+  const chip = { fill: 0.86, radius: 0.2 };
+  const favicon = ico(await Promise.all([16, 32, 48, 64].map(async (size) => ({ size, data: await icon(size, chip) }))));
+  write(join(userApp, 'public/favicon.ico'), favicon);
+  write(join(admin, 'public/favicon.ico'), favicon);
+  write(join(admin, 'public/favicon.png'), await icon(192, chip));
+})().catch((e) => {
+  console.error(e);
+  process.exit(1);
+});
diff --git a/scripts/generate-brand-icons.py b/scripts/generate-brand-icons.py
deleted file mode 100644
index a9c9a09..0000000
--- a/scripts/generate-brand-icons.py
+++ /dev/null
@@ -1,34 +0,0 @@
-from PIL import Image
-from pathlib import Path
-
-src = Path(r"C:\Users\mahmo\.cursor\projects\c-App-gold-bank\assets\c__Users_mahmo_AppData_Roaming_Cursor_User_workspaceStorage_e98278b20f306ff9e248e1d576e8bb3f_images_mzLogoDarkmode-079331ec-aa35-4a0f-bc63-1b0a0c4215eb.webp")
-img = Image.open(src).convert("RGBA")
-print("source size", img.size)
-
-root = Path(r"C:\App\gold-bank")
-(root / "apps/user-app/public/img").mkdir(parents=True, exist_ok=True)
-(root / "apps/user-app/src/assets/img").mkdir(parents=True, exist_ok=True)
-(root / "apps/admin-panel/src/assets/images/logo").mkdir(parents=True, exist_ok=True)
-
-img.save(root / "apps/user-app/public/img/brand-logo.webp", "WEBP")
-img.save(root / "apps/user-app/public/img/brand-logo.png", "PNG")
-img.save(root / "apps/user-app/src/assets/img/brand-logo.png", "PNG")
-img.save(root / "apps/admin-panel/src/assets/images/logo/brand-icon.webp", "WEBP")
-img.save(root / "apps/admin-panel/src/assets/images/logo/brand-icon.png", "PNG")
-img.save(root / "apps/admin-panel/src/assets/images/logo/brand-horizontal.png", "PNG")
-
-for size, path in [
-    (192, root / "apps/user-app/public/icon-192.png"),
-    (512, root / "apps/user-app/public/icon-512.png"),
-]:
-    resized = img.resize((size, size), Image.Resampling.LANCZOS)
-    resized.save(path, "PNG")
-    print("wrote", path, size)
-
-favicon = img.resize((256, 256), Image.Resampling.LANCZOS)
-favicon.save(root / "apps/user-app/public/favicon.ico", sizes=[(16, 16), (32, 32), (48, 48), (64, 64)])
-favicon.save(
-    root / "apps/admin-panel/src/assets/images/logo/favicon.ico",
-    sizes=[(16, 16), (32, 32), (48, 48), (64, 64)],
-)
-print("done")