diff --git a/app/Http/Controllers/Admin/ProductController.php b/app/Http/Controllers/Admin/ProductController.php
index 228f165..b7bf691 100644
--- a/app/Http/Controllers/Admin/ProductController.php
+++ b/app/Http/Controllers/Admin/ProductController.php
@@ -398,6 +398,10 @@ class ProductController extends SuperController
             $data['use_last_price_if_zero'] = !empty($data['use_last_price_if_zero']);
         }
 
+        if (!Product::hasDirectPriceColumn()) {
+            unset($data['direct_price']);
+        }
+
         return $data;
     }
 }
diff --git a/app/Models/Product.php b/app/Models/Product.php
index 845702c..7107ec8 100644
--- a/app/Models/Product.php
+++ b/app/Models/Product.php
@@ -20,6 +20,7 @@ class Product extends Model
     private static ?bool $orderLimitColumnsExist = null;
     private static ?bool $showInAssetsColumnExists = null;
     private static ?bool $useLastPriceIfZeroColumnExists = null;
+    private static ?bool $directPriceColumnExists = null;
 
     protected static function booted(): void
     {
@@ -40,6 +41,9 @@ class Product extends Model
             if (!static::hasUseLastPriceIfZeroColumn()) {
                 unset($product->attributes['use_last_price_if_zero']);
             }
+            if (!static::hasDirectPriceColumn()) {
+                unset($product->attributes['direct_price']);
+            }
         });
     }
 
@@ -131,6 +135,24 @@ class Product extends Model
         return static::$useLastPriceIfZeroColumnExists;
     }
 
+    public static function hasDirectPriceColumn(): bool
+    {
+        if (static::$directPriceColumnExists !== null) {
+            return static::$directPriceColumnExists;
+        }
+
+        try {
+            static::$directPriceColumnExists = Schema::hasColumn(
+                (new static)->getTable(),
+                'direct_price'
+            );
+        } catch (\Throwable) {
+            static::$directPriceColumnExists = false;
+        }
+
+        return static::$directPriceColumnExists;
+    }
+
     public function orderLimitsEnabled(): bool
     {
         if (!static::hasOrderLimitColumns() || !($this->order_limit_enabled ?? false)) {
diff --git a/database/migrations/2026_06_14_000001_add_direct_price_to_products_table.php b/database/migrations/2026_06_14_000001_add_direct_price_to_products_table.php
new file mode 100644
index 0000000..afa624e
--- /dev/null
+++ b/database/migrations/2026_06_14_000001_add_direct_price_to_products_table.php
@@ -0,0 +1,40 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    public function up(): void
+    {
+        if (! Schema::hasTable('products')) {
+            return;
+        }
+
+        if (Schema::hasColumn('products', 'direct_price')) {
+            return;
+        }
+
+        Schema::table('products', function (Blueprint $table) {
+            if (Schema::hasColumn('products', 'inventory')) {
+                $table->unsignedTinyInteger('direct_price')->default(0)->after('inventory');
+            } elseif (Schema::hasColumn('products', 'bubble')) {
+                $table->unsignedTinyInteger('direct_price')->default(0)->after('bubble');
+            } else {
+                $table->unsignedTinyInteger('direct_price')->default(0);
+            }
+        });
+    }
+
+    public function down(): void
+    {
+        if (! Schema::hasTable('products') || ! Schema::hasColumn('products', 'direct_price')) {
+            return;
+        }
+
+        Schema::table('products', function (Blueprint $table) {
+            $table->dropColumn('direct_price');
+        });
+    }
+};