diff --git a/app/Http/Controllers/Admin/ProductController.php b/app/Http/Controllers/Admin/ProductController.php
index 2e855a8..5677406 100644
--- a/app/Http/Controllers/Admin/ProductController.php
+++ b/app/Http/Controllers/Admin/ProductController.php
@@ -191,9 +191,7 @@ class ProductController extends SuperController
             $products = $categoryService->sortProductsForStore($products);
 
             if (str_contains(request()->path(), '/customer/')) {
-                $products->each(function (Product $product) {
-                    $product->setAttribute('show', $this->storeProductShowForCustomer($product));
-                });
+                $this->applyCustomerShow($products);
             }
 
             return response()->json($products);
@@ -203,12 +201,7 @@ class ProductController extends SuperController
         $products = Product::with(['file'])->where('active', 1)->get();
 
         if (str_contains(request()->path(), '/customer/')) {
-            $displayPriceService = app(ProductDisplayPriceService::class);
-            $displayPriceService->warmLivePriceCache();
-            $displayPriceService->enrichForApi($products);
-            $products->each(function (Product $product) use ($displayPriceService) {
-                $product->setAttribute('show', $displayPriceService->resolveCustomerShow($product));
-            });
+            $this->applyCustomerShow($products);
         }
 
         if (Product::hasPriceOffsetColumn() && str_contains(request()->path(), '/customer/')) {
@@ -231,10 +224,18 @@ class ProductController extends SuperController
             ->first();
 
         if ($product) {
+            if (str_contains(request()->path(), '/customer/')) {
+                $this->applyCustomerShow(collect([$product]));
+            }
+
             $product->similar = Product::with(['file'])
                 ->where('group_type', $product->group_type)
                 ->where('id', '!=', $id)
                 ->get();
+
+            if (str_contains(request()->path(), '/customer/')) {
+                $this->applyCustomerShow($product->similar);
+            }
         } else {
             return response()->json(false);
         }
@@ -378,6 +379,32 @@ class ProductController extends SuperController
         return false;
     }
 
+    private function applyCustomerShow($products): void
+    {
+        $products = $products instanceof \Illuminate\Support\Collection
+            ? $products
+            : collect($products);
+
+        if ($products->isEmpty()) {
+            return;
+        }
+
+        if (app(ConfigService::class)->isStore()) {
+            $products->each(function (Product $product) {
+                $product->setAttribute('show', $this->storeProductShowForCustomer($product));
+            });
+
+            return;
+        }
+
+        $displayPriceService = app(ProductDisplayPriceService::class);
+        $displayPriceService->warmLivePriceCache();
+        $displayPriceService->enrichForApi($products);
+        $products->each(function (Product $product) use ($displayPriceService) {
+            $product->setAttribute('show', $displayPriceService->resolveCustomerShow($product));
+        });
+    }
+
     private function filterProductData(array $data): array
     {
         if (!Product::hasPriceOffsetColumn()) {
diff --git a/app/Services/ProductPriceSyncService.php b/app/Services/ProductPriceSyncService.php
index e750b93..132d5a9 100644
--- a/app/Services/ProductPriceSyncService.php
+++ b/app/Services/ProductPriceSyncService.php
@@ -174,7 +174,6 @@ class ProductPriceSyncService
         }
 
         $products = Product::query()->whereNotNull('reading_method')->get();
-        $currentTime = now()->format('H:i:s');
         $synced = false;
 
         foreach ($products as $product) {