diff --git a/src/common/constants/business-highlights.ts b/src/common/constants/business-highlights.ts
new file mode 100644
index 0000000..e7e59bd
--- /dev/null
+++ b/src/common/constants/business-highlights.ts
@@ -0,0 +1,47 @@
+/** Shared catalog of landing hero highlights (platform-wide, not per-category). */
+
+export const BUSINESS_HIGHLIGHT_KEYS = [
+  'customer_satisfaction',
+  'professional_staff',
+  'online_booking',
+  'fair_pricing',
+  'clean_space',
+  'modern_equipment',
+  'quality_materials',
+  'fast_service',
+  'experienced_team',
+  'easy_access',
+  'secure_payment',
+  'friendly_support',
+] as const;
+
+export type BusinessHighlightKey = (typeof BUSINESS_HIGHLIGHT_KEYS)[number];
+
+export const DEFAULT_BUSINESS_HIGHLIGHT_KEYS: BusinessHighlightKey[] = [
+  'customer_satisfaction',
+  'professional_staff',
+  'online_booking',
+];
+
+const KEY_SET = new Set<string>(BUSINESS_HIGHLIGHT_KEYS);
+
+export function isBusinessHighlightKey(value: string): value is BusinessHighlightKey {
+  return KEY_SET.has(value);
+}
+
+/** Keep at most 3 unique valid keys; empty/invalid input → empty array (caller may fall back to defaults). */
+export function sanitizeBusinessHighlightKeys(
+  keys: string[] | null | undefined,
+): BusinessHighlightKey[] {
+  if (!keys?.length) return [];
+  const seen = new Set<string>();
+  const result: BusinessHighlightKey[] = [];
+  for (const raw of keys) {
+    const key = String(raw).trim();
+    if (!isBusinessHighlightKey(key) || seen.has(key)) continue;
+    seen.add(key);
+    result.push(key);
+    if (result.length >= 3) break;
+  }
+  return result;
+}
diff --git a/src/database/migrations/1789047600000-AddBusinessHeroHighlightKeys.ts b/src/database/migrations/1789047600000-AddBusinessHeroHighlightKeys.ts
new file mode 100644
index 0000000..1fd14a6
--- /dev/null
+++ b/src/database/migrations/1789047600000-AddBusinessHeroHighlightKeys.ts
@@ -0,0 +1,19 @@
+import { MigrationInterface, QueryRunner } from 'typeorm';
+
+export class AddBusinessHeroHighlightKeys1789047600000 implements MigrationInterface {
+  name = 'AddBusinessHeroHighlightKeys1789047600000';
+
+  public async up(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.query(`
+      ALTER TABLE "businesses"
+      ADD COLUMN IF NOT EXISTS "hero_highlight_keys" jsonb
+    `);
+  }
+
+  public async down(queryRunner: QueryRunner): Promise<void> {
+    await queryRunner.query(`
+      ALTER TABLE "businesses"
+      DROP COLUMN IF EXISTS "hero_highlight_keys"
+    `);
+  }
+}
diff --git a/src/entities/business.entity.ts b/src/entities/business.entity.ts
index a4fdacb..3ce0c1c 100644
--- a/src/entities/business.entity.ts
+++ b/src/entities/business.entity.ts
@@ -85,6 +85,10 @@ export class BusinessEntity {
   @Column({ type: 'varchar', length: 20, default: 'first_booking' })
   promoDiscountMode!: 'first_booking' | 'always';
 
+  /** Up to 3 keys from the platform highlight catalog for the landing hero. */
+  @Column({ name: 'hero_highlight_keys', type: 'jsonb', nullable: true })
+  heroHighlightKeys!: string[] | null;
+
   @Column({ name: 'logo_light_url', type: 'varchar', length: 500, nullable: true })
   logoLightUrl!: string | null;
 
diff --git a/src/modules/businesses/businesses.service.ts b/src/modules/businesses/businesses.service.ts
index 9fd5c72..e4fe1db 100644
--- a/src/modules/businesses/businesses.service.ts
+++ b/src/modules/businesses/businesses.service.ts
@@ -27,6 +27,7 @@ import { AssignBusinessOwnerDto } from './dto/assign-business-owner.dto';
 import { CreateBusinessDto } from './dto/create-business.dto';
 import { SetAvailabilityDto } from './dto/set-availability.dto';
 import { UpdateBusinessDto } from './dto/update-business.dto';
+import { sanitizeBusinessHighlightKeys } from '../../common/constants/business-highlights';
 
 type FindAllFilters = {
   categoryId?: string;
@@ -165,6 +166,11 @@ export class BusinessesService {
 
     Object.assign(business, payload);
 
+    if (payload.heroHighlightKeys !== undefined) {
+      const sanitized = sanitizeBusinessHighlightKeys(payload.heroHighlightKeys);
+      business.heroHighlightKeys = sanitized.length ? sanitized : null;
+    }
+
     if (business.promoDiscountEnabled) {
       if (
         !business.promoDiscountPercent ||
diff --git a/src/modules/businesses/dto/update-business.dto.ts b/src/modules/businesses/dto/update-business.dto.ts
index 7b47a52..dda4e69 100644
--- a/src/modules/businesses/dto/update-business.dto.ts
+++ b/src/modules/businesses/dto/update-business.dto.ts
@@ -1,5 +1,7 @@
 import { ApiPropertyOptional } from '@nestjs/swagger';
 import {
+  IsArray,
+  ArrayMaxSize,
   IsBoolean,
   IsInt,
   IsLatitude,
@@ -179,4 +181,15 @@ export class UpdateBusinessDto {
   @IsString()
   @Matches(/^(first_booking|always)$/)
   promoDiscountMode?: 'first_booking' | 'always';
+
+  @ApiPropertyOptional({
+    type: [String],
+    example: ['customer_satisfaction', 'professional_staff', 'online_booking'],
+    description: 'Up to 3 highlight keys from the platform catalog for the landing hero',
+  })
+  @IsOptional()
+  @IsArray()
+  @ArrayMaxSize(3)
+  @IsString({ each: true })
+  heroHighlightKeys?: string[] | null;
 }