diff --git a/apps/web/index.html b/apps/web/index.html
index 3c83132..d122152 100644
--- a/apps/web/index.html
+++ b/apps/web/index.html
@@ -5,6 +5,81 @@
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
     <title>منتکت | Montact CRM</title>
     <link rel="icon" type="image/png" href="/brand/logo.png" />
+    <style>
+      /* چیدمان اولیه؛ استایل کامپوننت بعداً همین را دقیق‌تر می‌کند */
+      .app-frame {
+        display: grid;
+        grid-template-columns: 244px minmax(0, 1fr);
+        min-height: 100vh;
+      }
+      .app-frame.collapsed {
+        grid-template-columns: 80px minmax(0, 1fr);
+      }
+      .app-frame > .sidebar {
+        display: flex;
+        flex-direction: column;
+        align-self: start;
+        box-sizing: border-box;
+        height: calc(100vh - 28px);
+        overflow: hidden;
+      }
+      .app-frame.collapsed > .sidebar {
+        width: 64px;
+        overflow: visible;
+      }
+      .app-frame .mobile-only {
+        display: none;
+      }
+      .app-frame .desktop-topbar {
+        display: grid;
+        grid-template-columns: minmax(0, 1fr) auto;
+        align-items: center;
+      }
+      .home-hero {
+        position: relative;
+        display: grid;
+        grid-template-columns: minmax(0, 1fr) 210px;
+        align-items: start;
+      }
+      .home-hero .hero-chips {
+        display: grid;
+        grid-template-columns: repeat(3, minmax(0, 1fr));
+      }
+      .home-hero .popup {
+        position: absolute;
+      }
+      .home-hero .tail {
+        width: 10px;
+        height: 14px;
+      }
+      @media (max-width: 900px) {
+        .app-frame,
+        .app-frame.collapsed {
+          grid-template-columns: minmax(0, 1fr);
+        }
+        .app-frame > .sidebar,
+        .app-frame .desktop-only {
+          display: none;
+        }
+        .app-frame .mobile-only {
+          display: flex;
+        }
+        .app-frame .mobile-tabbar {
+          display: grid;
+        }
+        .home-hero .hero-chips {
+          grid-template-columns: minmax(0, 1fr);
+        }
+      }
+      @media (max-width: 700px) {
+        .home-hero {
+          grid-template-columns: minmax(0, 1fr);
+        }
+        .home-hero .hero-bot {
+          display: none;
+        }
+      }
+    </style>
   </head>
   <body>
     <div id="app"></div>
diff --git a/apps/web/src/components/brand/MentoAiAvatar.vue b/apps/web/src/components/brand/MentoAiAvatar.vue
index 91ea36f..c51c486 100644
--- a/apps/web/src/components/brand/MentoAiAvatar.vue
+++ b/apps/web/src/components/brand/MentoAiAvatar.vue
@@ -20,7 +20,7 @@ withDefaults(
     <div v-if="showBubble" class="popup">
       <span>من دستیار هوشمند</span>
       <span>سیستم هستم 👋</span>
-      <svg class="tail" viewBox="0 0 10 14" aria-hidden="true">
+      <svg class="tail" viewBox="0 0 10 14" width="10" height="14" aria-hidden="true">
         <path d="M10 0 L0 7 L10 14 Z" fill="#fff" />
       </svg>
     </div>
diff --git a/apps/web/src/components/dashboard/HomeHero.vue b/apps/web/src/components/dashboard/HomeHero.vue
index 40e777d..12af022 100644
--- a/apps/web/src/components/dashboard/HomeHero.vue
+++ b/apps/web/src/components/dashboard/HomeHero.vue
@@ -63,7 +63,7 @@ const shortcutLabel = computed(() =>
 </script>
 
 <template>
-  <header class="hero" style="position: relative">
+  <header class="hero home-hero" style="position: relative">
     <div
       class="hero-surface"
       aria-hidden="true"
diff --git a/apps/web/src/layouts/AppLayout.vue b/apps/web/src/layouts/AppLayout.vue
index 87fdbf3..1614d1b 100644
--- a/apps/web/src/layouts/AppLayout.vue
+++ b/apps/web/src/layouts/AppLayout.vue
@@ -47,7 +47,15 @@ const showOwnRecordsBanner = computed(
 const todayLabel = computed(() => formatJalaliShort(new Date()));
 
 const SIDEBAR_KEY = 'mento_sidebar_collapsed';
-const collapsed = ref(false);
+
+function readSidebarCollapsed() {
+  try {
+    return localStorage.getItem(SIDEBAR_KEY) === '1';
+  } catch {
+    return false;
+  }
+}
+const collapsed = ref(readSidebarCollapsed());
 
 const openHubKey = ref<NavHubKey | null>(null);
 const hubStack = ref<NavHubKey[]>([]);
@@ -472,7 +480,7 @@ onUnmounted(() => {
 </script>
 
 <template>
-  <div class="shell" :class="{ collapsed, 'hub-open': Boolean(openHub), 'more-open': moreOpen }">
+  <div class="shell app-frame" :class="{ collapsed, 'hub-open': Boolean(openHub), 'more-open': moreOpen }">
 
     <aside id="app-sidebar" class="sidebar" :class="{ collapsed }">
       <div class="brand-row">
diff --git a/apps/web/src/lib/lead-form-notes.ts b/apps/web/src/lib/lead-form-notes.ts
new file mode 100644
index 0000000..fd72c81
--- /dev/null
+++ b/apps/web/src/lib/lead-form-notes.ts
@@ -0,0 +1,132 @@
+import { formatJalaliNumeric } from '@/lib/jalali';
+
+export type LeadNoteFile = {
+  name: string;
+  mime: string;
+  dataUrl: string | null;
+};
+
+export type LeadNoteRow = {
+  label: string;
+  text: string;
+  file: LeadNoteFile | null;
+};
+
+export type LeadNoteView = {
+  mode: 'prose' | 'answers';
+  prose: string;
+  rows: LeadNoteRow[];
+};
+
+const UTM_LABELS: Record<string, string> = {
+  utm_source: 'منبع',
+  utm_medium: 'رسانه',
+  utm_campaign: 'کمپین',
+  utm_term: 'عبارت',
+  utm_content: 'محتوا',
+  صفحه: 'صفحه',
+  ارجاع: 'ارجاع',
+};
+
+/** یادداشت لید را اگر جواب فرم باشد به ردیف سؤال/جواب تبدیل می‌کند. */
+export function parseLeadFormNotes(raw: string | null | undefined): LeadNoteView {
+  const text = (raw ?? '').trim();
+  if (!text) return { mode: 'prose', prose: '', rows: [] };
+
+  const lines = text.split(/\r?\n/).map((line) => line.trim()).filter(Boolean);
+  const rows: LeadNoteRow[] = [];
+  const prose: string[] = [];
+
+  for (const line of lines) {
+    const row = parseAnswerLine(line);
+    if (row) rows.push(row);
+    else prose.push(line);
+  }
+
+  const answersAreMain = rows.length >= 2 && rows.length >= prose.length;
+  if (!answersAreMain) return { mode: 'prose', prose: text, rows: [] };
+
+  return { mode: 'answers', prose: prose.join('\n'), rows };
+}
+
+export function leadNoteFileIsImage(file: LeadNoteFile): boolean {
+  return file.mime.startsWith('image/') || (file.dataUrl ?? '').startsWith('data:image/');
+}
+
+/** فیلد تاریخ تولد روی خود لید هست؛ جواب فرم نباید دوباره ردیف بسازد. */
+export function isBirthDateAnswer(label: string): boolean {
+  return label.trim() === 'تاریخ تولد';
+}
+
+function parseAnswerLine(line: string): LeadNoteRow | null {
+  const splitAt = line.indexOf(':');
+  if (splitAt <= 0 || splitAt > 200) return null;
+  const label = line.slice(0, splitAt).trim();
+  const value = line.slice(splitAt + 1).trim();
+  if (!label || !value || looksLikeUrl(label)) return null;
+
+  if (label === 'UTM') {
+    return { label: 'اطلاعات ورود', text: humanizeUtm(value), file: null };
+  }
+
+  const file = readFileValue(value);
+  if (file) return { label, text: file.name, file };
+  return { label, text: humanizePlain(value), file: null };
+}
+
+function looksLikeUrl(label: string): boolean {
+  return /^https?:\/\//i.test(label);
+}
+
+function humanizePlain(value: string): string {
+  if (/^\d{4}-\d{2}-\d{2}$/.test(value)) {
+    const date = new Date(`${value}T12:00:00`);
+    if (!Number.isNaN(date.getTime())) return formatJalaliNumeric(date);
+  }
+  if (value === 'true') return 'بله';
+  if (value === 'false') return 'خیر';
+  return value;
+}
+
+function humanizeUtm(value: string): string {
+  return value
+    .split('|')
+    .map((part) => part.trim())
+    .filter(Boolean)
+    .map((part) => {
+      const eq = part.indexOf('=');
+      if (eq <= 0) return part;
+      const key = part.slice(0, eq).trim();
+      const val = part.slice(eq + 1).trim();
+      return `${UTM_LABELS[key] ?? key}: ${val}`;
+    })
+    .join('، ');
+}
+
+function readFileValue(value: string): LeadNoteFile | null {
+  if (!value.startsWith('{') && !value.includes('"dataUrl"') && !value.includes('"name"')) {
+    return null;
+  }
+  try {
+    return asFile(JSON.parse(value));
+  } catch {
+    const name = value.match(/"name"\s*:\s*"([^"]+)"/)?.[1]?.trim();
+    if (name) return { name, mime: '', dataUrl: null };
+    if (value.includes('data:')) return { name: 'فایل پیوست', mime: '', dataUrl: null };
+    return null;
+  }
+}
+
+function asFile(value: unknown): LeadNoteFile | null {
+  if (!value || typeof value !== 'object' || Array.isArray(value)) return null;
+  const row = value as { name?: unknown; mime?: unknown; dataUrl?: unknown };
+  const name = typeof row.name === 'string' ? row.name.trim() : '';
+  const mime = typeof row.mime === 'string' ? row.mime.trim() : '';
+  const dataUrl = typeof row.dataUrl === 'string' && row.dataUrl.startsWith('data:') ? row.dataUrl : null;
+  if (!name && !dataUrl) return null;
+  return {
+    name: name || 'فایل پیوست',
+    mime: mime || (dataUrl?.startsWith('data:image/') ? 'image/' : ''),
+    dataUrl,
+  };
+}
diff --git a/apps/web/src/views/LeadDetailView.vue b/apps/web/src/views/LeadDetailView.vue
index 228e9d3..1ddbbd3 100644
--- a/apps/web/src/views/LeadDetailView.vue
+++ b/apps/web/src/views/LeadDetailView.vue
@@ -15,6 +15,7 @@ import {
   Empty as AEmpty,
   Flex as AFlex,
   Form as AForm,
+  Image as AImage,
   FormItem as AFormItem,
   Input as AInput,
   List as AList,
@@ -44,6 +45,7 @@ import {
   UserAddOutlined,
 } from '@ant-design/icons-vue';
 import { api } from '@/lib/api';
+import { isBirthDateAnswer, leadNoteFileIsImage, parseLeadFormNotes } from '@/lib/lead-form-notes';
 import {
   formatClockFa,
   formatJalaliNumeric,
@@ -131,6 +133,18 @@ function formatDate(value: string | null | undefined) {
   }
 }
 
+const noteView = computed(() => parseLeadFormNotes(lead.value?.notes));
+const formBirthDate = computed(
+  () => noteView.value.rows.find((row) => isBirthDateAnswer(row.label) && !row.file)?.text ?? '',
+);
+const shownBirthDate = computed(() => {
+  if (lead.value?.birthDate) return formatDate(lead.value.birthDate);
+  return formBirthDate.value || '—';
+});
+const answerRows = computed(() =>
+  noteView.value.rows.filter((row) => !isBirthDateAnswer(row.label)),
+);
+
 function apiError(e: unknown, fallback: string) {
   if (axios.isAxiosError(e)) {
     const msg = (e.response?.data as { message?: string | string[] })?.message;
@@ -674,7 +688,7 @@ onBeforeUnmount(() => narrowMq?.removeEventListener('change', syncNarrow));
                       {{ lead.assigneeName || '—' }}
                     </a-descriptions-item>
                     <a-descriptions-item label="تاریخ تولد">
-                      {{ formatDate(lead.birthDate) }}
+                      {{ shownBirthDate }}
                     </a-descriptions-item>
                     <a-descriptions-item label="تاریخ ثبت">
                       {{ formatDate(lead.createdAt) }}
@@ -695,7 +709,44 @@ onBeforeUnmount(() => narrowMq?.removeEventListener('change', syncNarrow));
                     >
                       <div v-for="(addr, i) in lead.addresses" :key="i">{{ addr }}</div>
                     </a-descriptions-item>
-                    <a-descriptions-item v-if="lead.notes" label="یادداشت" :span="2">
+                    <template v-if="noteView.mode === 'answers'">
+                      <a-descriptions-item
+                        v-for="(row, index) in answerRows"
+                        :key="`${row.label}-${index}`"
+                        :label="row.label"
+                        :span="2"
+                        :label-style="{ whiteSpace: 'normal' }"
+                        :content-style="{ whiteSpace: 'normal' }"
+                      >
+                        <a-space v-if="row.file" direction="vertical" :size="4">
+                          <a-image
+                            v-if="row.file.dataUrl && leadNoteFileIsImage(row.file)"
+                            :src="row.file.dataUrl"
+                            :alt="row.file.name"
+                            :width="160"
+                          />
+                          <a-typography-text>{{ row.file.name }}</a-typography-text>
+                        </a-space>
+                        <a-typography-paragraph
+                          v-else
+                          :ellipsis="{ rows: 4, expandable: true, symbol: 'بیشتر' }"
+                          :content="row.text"
+                          style="margin-bottom: 0"
+                        />
+                      </a-descriptions-item>
+                      <a-descriptions-item
+                        v-if="noteView.prose"
+                        label="یادداشت"
+                        :span="2"
+                      >
+                        <a-typography-paragraph
+                          :ellipsis="{ rows: 4, expandable: true, symbol: 'بیشتر' }"
+                          :content="noteView.prose"
+                          style="margin-bottom: 0"
+                        />
+                      </a-descriptions-item>
+                    </template>
+                    <a-descriptions-item v-else-if="lead.notes" label="یادداشت" :span="2">
                       <a-typography-paragraph
                         :ellipsis="{ rows: 4, expandable: true, symbol: 'بیشتر' }"
                         :content="lead.notes"