diff --git a/apps/web/src/components/pipeline/AddDealButton.vue b/apps/web/src/components/pipeline/AddDealButton.vue
index e9b6f55..5a24810 100644
--- a/apps/web/src/components/pipeline/AddDealButton.vue
+++ b/apps/web/src/components/pipeline/AddDealButton.vue
@@ -8,8 +8,9 @@ withDefaults(
   defineProps<{
     accent: PipelineAccent;
     label?: string;
+    count?: string;
   }>(),
-  { label: 'افزودن معامله' },
+  { label: 'افزودن معامله', count: '' },
 );
 
 const emit = defineEmits<{
@@ -21,11 +22,18 @@ const emit = defineEmits<{
   <a-button
     type="dashed"
     block
-    :style="{ color: PIPELINE_ACCENT[accent].text }"
+    :style="{
+      color: PIPELINE_ACCENT[accent].text,
+      display: 'flex',
+      justifyContent: 'space-between',
+    }"
     :aria-label="label"
     @click="emit('add')"
   >
-    <template #icon><PlusOutlined /></template>
-    {{ label }}
+    <span :style="{ display: 'inline-flex', alignItems: 'center', gap: '8px' }">
+      <PlusOutlined />
+      {{ label }}
+    </span>
+    <span v-if="count">{{ count }}</span>
   </a-button>
 </template>
diff --git a/apps/web/src/components/pipeline/DealCard.vue b/apps/web/src/components/pipeline/DealCard.vue
index d5c51b6..95a18a1 100644
--- a/apps/web/src/components/pipeline/DealCard.vue
+++ b/apps/web/src/components/pipeline/DealCard.vue
@@ -18,11 +18,7 @@ import {
 } from 'ant-design-vue';
 import { userAvatarSrc } from '@/lib/userAvatars';
 import type { PipelineAccent, PipelineDeal, PipelineUiCopy } from '@/lib/pipeline-board';
-import {
-  DEAL_BOARD_COPY,
-  formatCurrencyParts,
-  PIPELINE_ACCENT,
-} from '@/lib/pipeline-board';
+import { DEAL_BOARD_COPY, formatCurrencyParts } from '@/lib/pipeline-board';
 
 const props = withDefaults(
   defineProps<{
@@ -54,7 +50,6 @@ const showAmount = computed(
 const money = computed(() =>
   formatCurrencyParts(props.deal.amount ?? 0, props.deal.currencyUnit ?? 'ریال'),
 );
-const colors = computed(() => PIPELINE_ACCENT[props.accent]);
 const assigneeTitle = computed(() =>
   (props.deal.assigneeNames ?? []).filter(Boolean).join('، ') || 'مسئول',
 );
@@ -113,24 +108,17 @@ const cardStyle = computed(() => ({
             <CheckOutlined v-if="selected" />
           </template>
         </a-button>
-        <a-avatar
-          v-else
-          :style="{
-            background: colors.soft,
-            color: colors.text,
-            flexShrink: 0,
-            fontWeight: 700,
-            fontSize: `${token.fontSizeSM}px`,
-          }"
-        >
-          {{ deal.initials }}
-        </a-avatar>
-
         <div :style="{ flex: 1, minWidth: 0 }">
           <a-typography-text
-            strong
             ellipsis
-            :style="{ display: 'block', margin: 0, lineHeight: 1.35, cursor: 'pointer' }"
+            :style="{
+              display: 'block',
+              margin: 0,
+              lineHeight: 1.35,
+              cursor: 'pointer',
+              fontSize: `${token.fontSizeSM}px`,
+              fontWeight: 600,
+            }"
             :title="deal.title"
             @click.stop="selectMode ? emit('toggleSelect', deal.id) : emit('open', deal.id)"
           >
diff --git a/apps/web/src/components/pipeline/PipelineBoard.vue b/apps/web/src/components/pipeline/PipelineBoard.vue
index e088e5c..923a31b 100644
--- a/apps/web/src/components/pipeline/PipelineBoard.vue
+++ b/apps/web/src/components/pipeline/PipelineBoard.vue
@@ -131,8 +131,8 @@ function submitAdd() {
       <div
         v-if="canManage"
         :style="{
-          flex: '0 0 280px',
-          width: '280px',
+          flex: '0 0 310px',
+          width: '310px',
           alignSelf: 'stretch',
           display: 'flex',
           alignItems: 'flex-start',
diff --git a/apps/web/src/components/pipeline/PipelineColumn.vue b/apps/web/src/components/pipeline/PipelineColumn.vue
index f09116e..b8f47b7 100644
--- a/apps/web/src/components/pipeline/PipelineColumn.vue
+++ b/apps/web/src/components/pipeline/PipelineColumn.vue
@@ -1,10 +1,6 @@
 <script setup lang="ts">
 import { computed, nextTick, ref } from 'vue';
-import {
-  HolderOutlined,
-  MoreOutlined,
-  PlusOutlined,
-} from '@ant-design/icons-vue';
+import { HolderOutlined, MoreOutlined } from '@ant-design/icons-vue';
 import {
   Button as AButton,
   Dropdown as ADropdown,
@@ -17,7 +13,7 @@ import {
 import AddDealButton from './AddDealButton.vue';
 import DealCard from './DealCard.vue';
 import type { PipelineDeal, PipelineStage, PipelineUiCopy } from '@/lib/pipeline-board';
-import { DEAL_BOARD_COPY, PIPELINE_ACCENT, toFaItemCount } from '@/lib/pipeline-board';
+import { DEAL_BOARD_COPY, PIPELINE_ACCENT } from '@/lib/pipeline-board';
 
 const props = withDefaults(
   defineProps<{
@@ -67,8 +63,8 @@ const columnStyle = computed(() => ({
   display: 'flex',
   flexDirection: 'column' as const,
   gap: '12px',
-  flex: '0 0 280px',
-  width: '280px',
+  flex: '0 0 310px',
+  width: '310px',
   alignSelf: 'stretch' as const,
   minHeight: 0,
   padding: 0,
@@ -154,15 +150,21 @@ function onColumnDragStart(event: DragEvent) {
 }
 
 const menuItems = computed(() => [
+  { key: 'add', label: 'افزودن' },
   { key: 'rename', label: 'تغییر نام' },
   { key: 'right', label: 'انتقال به راست', disabled: props.isFirst },
   { key: 'left', label: 'انتقال به چپ', disabled: props.isLast },
   { key: 'delete', label: 'حذف ستون', danger: true },
 ]);
 
+const itemCountLabel = computed(() =>
+  new Intl.NumberFormat('fa-IR').format(props.stage.total ?? props.stage.deals.length),
+);
+
 function onMenuClick({ key }: { key: string | number }) {
   menuOpen.value = false;
-  if (key === 'rename') startRename();
+  if (key === 'add') emit('addDeal', props.stage.id);
+  else if (key === 'rename') startRename();
   else if (key === 'right') emit('move', props.stage.id, -1);
   else if (key === 'left') emit('move', props.stage.id, 1);
   else if (key === 'delete') emit('delete', props.stage.id);
@@ -224,12 +226,13 @@ function onMenuClick({ key }: { key: string | number }) {
       />
       <a-typography-text
         v-else
-        strong
         ellipsis
         :style="{
           flex: 1,
           minWidth: 0,
           margin: 0,
+          fontSize: `${token.fontSizeSM}px`,
+          fontWeight: 600,
           cursor: canManage ? 'text' : 'default',
         }"
         :title="canManage ? 'برای تغییر نام کلیک کنید' : stage.title"
@@ -242,10 +245,6 @@ function onMenuClick({ key }: { key: string | number }) {
         {{ stage.badge }}
       </a-tag>
 
-      <a-typography-text type="secondary" :style="{ whiteSpace: 'nowrap', flexShrink: 0 }">
-        {{ toFaItemCount(stage.total ?? stage.deals.length, copy.itemNoun) }}
-      </a-typography-text>
-
       <a-dropdown
         v-if="canManage"
         v-model:open="menuOpen"
@@ -259,15 +258,6 @@ function onMenuClick({ key }: { key: string | number }) {
           <a-menu :items="menuItems" @click="onMenuClick" />
         </template>
       </a-dropdown>
-
-      <a-button
-        type="text"
-        :aria-label="copy.addItemAria"
-        :style="{ color: accent.solid }"
-        @click="emit('addDeal', stage.id)"
-      >
-        <template #icon><PlusOutlined /></template>
-      </a-button>
     </div>
 
     <div role="list" :aria-label="stage.title" :style="bodyStyle">
@@ -311,7 +301,12 @@ function onMenuClick({ key }: { key: string | number }) {
     </div>
 
     <div :style="{ padding: '0 12px 12px', flexShrink: 0 }">
-      <AddDealButton :accent="stage.color" :label="copy.addItem" @add="emit('addDeal', stage.id)" />
+      <AddDealButton
+        :accent="stage.color"
+        :label="copy.addItem"
+        :count="itemCountLabel"
+        @add="emit('addDeal', stage.id)"
+      />
     </div>
   </section>
 </template>